Search Engine Optimization For 2015: What The Future Holds
Search Engine Optimization in 2015
When it comes to search engine optimization (SEO) changes are constant and inevitable. There are multiple updates being released by Google with relation to their algorithm and this has an effect on the techniques being employed. There are many new approaches that are being used in modern times to increase results. It is a given that SEO’s future is far from written in stone, and will continue to surprise many.
What does 2015 have in store for the future of SEO trends? Some of the trends that appeared in 2014 will continue developing and make search engine rankings more relevant than ever before.
Mobile Optimization Isn’t Going Anywhere
Websites optimized for mobile browsing will greatly note an improvement in the search engine rankings, companies that have not done this will miss out.
Four out of five US consumers are using their smart phones in order to shop on the Web. In fact, for the first time last year, mobile devices had a bigger share of the browsing market than desktop computers. These tablets and/or smartphones are going to keep pouring in the market and making waves as time goes on. There is a very good chance that 2015 will be a year where mobile design takes over.
Mobile website optimization includes creating quality pages that are responsive and load quickly. In addition, it is important to remember that visitor experience can have a huge influence on a website’s ranking on SERPs, so a mobile website needs to be fully functional and easy to navigate.
Keywords used to be important in the past but algorithmic changes have rendered them less important.
Keywords held a huge significance in SEO particularly in online content writing. After some time had started passing, they weren’t as significant any longer.
The reputation of a business and the quality of the content should not be aimed at search engines but rather at the online audience. Keyword density has lost its importance. Quality over quantity is going to make all the difference here.
People wish to create brand and website relationships that are strong. Packing a site with helpful, unique, entertaining content is a great way to establish the proper relationship between visitors and the site. Besides encouraging repeat traffic, hosting great content also encourages more engagement on the users’ part. Search engine positioning will be significantly improved when an increased number of people are spending an increased amount of time exploring a given website.
Multimedia Content Begins Rising
Text as an element on the web page is still a significant factor but increasingly, multimedia content is gaining importance.
The average attention span of people today is getting shorter. Consequently, individuals are attracted to images, video clips, infographics and slideshows, as opposed to large bodies of text.
With multimedia content, it is easy to boost engagement. Multimedia materials are more likely to “go viral” than ordinary text. Social networks have the highest use of videos through sharing them. All of these factors, which include shares and likes, all cumulatively add to the potency of a search engine optimization strategy.
If a site isn’t yet making use of multimedia content, that is a goal for 2015. This allows for rankings to improve greatly on search engines and increases traffic.
In 2015, SEO will concentrate more and more on organic, quality content and positive encounters with visitors. Those who can meet these needs are the websites that will do best. In future, it is expected that the number of people who will look for information online will grow in the coming months and years. Knowing how SEO works and what is becoming standard with it can help those who wish to become more well known online with a happy audience.